Scale Your Dojo. Dominate Your Market.
Your Gym Deserves More Than Just Members. It Deserves a System.
Grow your martial arts gym into a thriving business, with predictable member acquisition and retention, streamlined operations, and actual profit starting on day one.
✓ From £5.29 to £2.31 cost-per-signup. From 40% no-shows down to 1-2%.
✓ From cost center to revenue stream. — London Fight Factory Results
You're Great At Teaching. But Growth Shouldn't Be This Hard.
Free-trials bleeding your time
→ 40-60%+ no-show rates wasting coach hours and energy
Manual everything
→ Admin, follow-ups, billing & scheduling + all done manually
Unpredictable revenue
→ No idea if next month will be feast or famine
Competitor blind spots
→ No visibility when rival gyms start eating your lunch
Three Pillars. One System. Total Transformation.
Acquisition Infrastructure
Turn Browsers Into Believers
What We Build:
- Paid micro-commitment funnels (£7 for 2 sessions model) that eliminate tire-kickers and generate revenue from trial traffic
- Multi-platform ad systems (Facebook, Google, Instagram) optimized for martial arts intent keywords
- SEO dominance strategy targeting high-value, underserved keywords like “MMA Gyms Near Me” (6.6k searches)
- Landing pages engineered for conversion with psychological triggers, urgency mechanics, and seamless payment integration
- Automated attribution tracking so you know exactly which £1 spent generated which member
Results You Can Expect
- 3x traffic growth within 6 months
- 40-70% cost-per-acquisition drops
- 15-25% trial-to-member conversion rates
- CPC reductions from £0.25 → £0.08
London Fight Factory went from £5.29 to £2.31 cost-per-signup while growing trial bookings by 32% month-over-month.
Digital Operations Platform
Automation That Actually Works
What We Build:
- Self-serve booking & payment system that works 24/7 without your staff lifting a finger
- Smart waiver automation triggered post-payment, personalized per membership tier
- Email nurture sequences with behavioral triggers (abandoned bookings, post-trial follow-ups, win-back campaigns)
- Member segmentation engine for personalized offers and retention plays
- Integrated timetable system connected to your existing club management software
- Newsletter infrastructure for consistent member engagement and community building
Results You Can Expect
- No-show rates drop from 40-60% → 1-2%
- Hours saved weekly on admin busywork
- Higher LTV through automated retention touchpoints
- CPC reductions from £0.25 → £0.08
Combo Martial Arts generated £3,141 in direct online revenue in the first 2 months post-launch, with zero manual intervention required.
Brand & Market Intelligence
Know More. Win More.
What We Build:
- Competitor surveillance system tracking gaps in their SEO, content, and offer strategy
- Complete brand identity development (logo, typography, color systems, voice/tone guidelines)
- Content production engine (blog, social templates, email campaigns) aligned to your BVI
- Data dashboards for real-time insights on member demographics, acquisition costs, and revenue attribution
- Seasonal campaign playbooks with pre-built creative assets and targeting parameters
- Monthly performance reports with actionable next-move recommendations
Results You Can Expect
- SERP domination for 95% of local keywords within 12 months
- Crystal-clear visibility into what’s working (and what’s wasting money)
- Professional brand presence that attracts premium members
- Strategic clarity that eliminates guesswork
BJJ Catania went from scattered backlinks and slow load times to a Grade A+ website (GTmetrix) outperforming all competitors on speed, SEO, and conversion.
Automate & Scale Your Martial Arts Gym
DOJOSCALE handle the grunt work so you can focus on teaching and growing.
✓ No Credit Card Required
✓ Cancel Anytime
Built For Gyms. Proven By Results.
London Fight Factory Transformation
Before DojoScale
- Free trials with 40-60% no-show rates
- £0.25 CPC, 1.40% CTR on ads
- Reactive marketing with no attribution
- Slow website, poor SEO, scattered brand identity
- Manual admin consuming coach hours
After DojoScale
- 1-2% no-show rates with revenue-generating trials
- £0.08 CPC, 6.50% CTR on ads
- +191% traffic from ads
- Grade A+ website speed, #1 rankings for key local terms
- Fully automated acquisition and onboarding
- £2.31 cost-per-signup (down from £5.29)
- 32% month-over-month growth in trial bookings
- £1,141 direct online revenue in first 2 months
Dojoscale didn’t just build us a website—they built us a system. For the first time, we know exactly where our members come from, what they cost, and how to get more of them. Growth finally feels predictable.
– Luiz Ribeiro, Owner & Head Coach, London Fight Factory
Automate & Scale Your Martial Arts Gym
Questions We Get From Gym Owners
How long until we see results?
Paid ads and landing pages start converting within the first 2-4 weeks. SEO and organic traffic builds over 3-6 months. Most gyms see a 20-30% increase in trial bookings within the first 90 days.
Do you work with ClubManager / Mindbody / Zen Planner?
Yes. We integrate with all major gym management platforms. We don’t replace your existing tools—we build systems that work alongside them.
What if we don't have a big ad budget?
We optimize for cost-efficiency from day one. Many gyms start with £500-£1,000/month in ad spend and scale as ROI proves out. Our paid trial model generates revenue that offsets acquisition costs.
Can you help with social media content?
Yes—as part of your BVI, we provide templates, posting calendars, and strategic guidance. However, day-to-day posting execution is typically handled in-house or via a dedicated social media manager.
What's the onboarding process like?
Week 1: Discovery call, brand audit, access setup. Weeks 2-4: BVI development, landing page builds, funnel testing. Weeks 5-8: Ad campaigns live, automation deployed, reporting systems active. You’re fully operational within 60 days.
Do you require long-term contracts?
Our Launch Pad tier requires a 3-month minimum to ensure sufficient data for optimization. Growth Engine requires 6 months. After that, we operate month-to-month. Most clients stay because the system works.
Automate & Scale Your Martial Arts Gym
DOJOSCALE handle the grunt work so you can focus on teaching and growing.
✓ No Credit Card Required
✓ Cancel Anytime
Automate & Scale Your Martial Arts Gym
DOJOSCALE handle the grunt work so you can focus on teaching and growing.
✓ No Credit Card Required
✓ Cancel Anytime
Why Gyms Choose Us Over Generic Agencies
Martial Arts Specialization
We’re not a generalist agency trying to apply SaaS tactics to your gym. We live in this world. We understand trial class psychology, membership tier strategy, discipline-specific keywords, and the member journey from browser to black belt.
Revenue From Day One
Our paid micro-commitment model doesn’t just filter quality—it generates profit on trial traffic. Your acquisition system pays for itself before members even convert.
Full-Stack Integration
We don’t just “do your ads” or “fix your website.” We build end-to-end systems: acquisition → automation → retention → intelligence. Every piece works together.
Data-Driven, Always
Every decision is backed by your specific performance data. No guessing, no “best practices” from other industries. We optimize based on what actually moves the needle for your gym.
Transparent Reporting
Monthly reports with real numbers: cost-per-signup, trial-to-member conversion, ad performance by demographic, SEO ranking progress, competitor moves. You’ll always know what’s working.
Ready to Build Your Growth System?
No-pressure consultation. We’ll audit your current setup, identify quick wins, and map out a custom growth plan. If it’s not a fit, we’ll tell you.
Ready to Build Your Growth System?
No-pressure consultation. We’ll audit your current setup, identify quick wins, and map out a custom growth plan. If it’s not a fit, we’ll tell you.
Automate & Scale Your Martial Arts Gym
DOJOSCALE handle the grunt work so you can focus on teaching and growing.
✓ No Credit Card Required
✓ Cancel Anytime